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Google Accounts For 57.5% Of All Reviews Across The Globe
Google remains in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
More Than Half Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social media reviews data, Facebook affects over half of users' purchase choices.
Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Software Application Reviews Influence Over 98% Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as recommendations from family and friends.
Source: Brightlocal
89% Of Clients Prefer To Read Reviews On Their Smart Devices
Be it through an app or a mobile browser, people today choose to read reviews on their mobile phones.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks