77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Since the huge bulk of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings data, we found out that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Certainly Post A Review

More than a 35% would do it to notify others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat clients well usually succeed, review sites help make sure of that.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Usually, 142 million customers go to Yelp every month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the huge impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the would-be customers are looking for. Almost a third of customers say written reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal