91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as guidance from family and friends.

Source: Brightlocal

If A Company Makes An Effort To Solve Issues Quickly And Effectively, 95% Of Unsatisfied Customers Will Return To A Company

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of client reviews remain without a reaction. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Across The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation doesn't impact simply the customers. Prospective team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings data, we learnt that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

Customers Could Invest 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users describe your product or service, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now know why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the vast bulk of customers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal