Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

If A Business Makes An Effort To Fix Problems Quickly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Business

Clients don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Normally, 142 million consumers go to Yelp each month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads pick to take notice of clients' recommendations online.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews go on without a reaction. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

70 Percent Of Consumers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Just 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to client review stats, a whopping 19% of consumers constantly rely on online reviews and never a purchase without checking out reviews first.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the massive effect user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the general popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Clients Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this fact. The better other users describe your product and services, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone