83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements pick to take notice of customers' recommendations online.

Source: Statuslabs

Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There is no other way around it. Customers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the significance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more crucial than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a perfect five star rating.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have outstanding and great ratings. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Many Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating actually helps your overall rating.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Prefer To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

89% Of Shoppers Like To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, people choose to read reviews on their mobile devices.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US consumers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

If They Were Asked, 77% Of Customers Would Likely Leave A Review

More than a 35% would do it to notify others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a website can just go so far.

Source: Review Trackers

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do many individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers