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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
If A Company Deals With Issues Quickly And Effectively, 95% Of Disappointed Consumers Will Return To A Business
Customers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
70% Of Customers Choose To Discover A Business Via Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Just 6% Of Customers Don't Rely On Consumer Reviews At All
According to client review stats, a whopping 19% of consumers always rely on online reviews and never a buy without reading reviews initially.
Source: Statista
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
30% Of Clients Feel Favorable To A Business Which Answers Online Reviews
Communicating with your consumers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Business
This stat is one of many that illustrate the importance of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your customers happy is more important than ever.
57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for businesses with a perfect five star rating.
Source: Brightlocal
Online Product Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase probability for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Clients Might Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks