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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
77% Of Customers Would Most Likely Post A Review If They Were Asked
More than a 35% would leave a review to notify others about their consumer experience and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other individuals with their choice making process.
Source: Podium
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated material has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads pick to pay attention to clients' recommendations online.
Source: Statuslabs
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select an attorney or a medical professional.
Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star ranking is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management stats indicate a company's reputation doesn't affect simply the customers. Potential team members also take a look at scores and read reviews.
Source: Deloitte
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Over Half Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Ranking
This stat is among lots of that illustrate the significance of online rankings. Now that news of client satisfaction travels this quick, keeping your customers happy is more vital than ever.
57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked only for organizations with a perfect five star rating.
Source: Brightlocal