Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When clients need to pick a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Over Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Score

This stat is one of many that show the value of online ratings. Now that news of client satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for services with a perfect five star rating.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Consumers Would Certainly Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

83% Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take notice of customers' suggestions online.

Source: Statuslabs

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Only 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review statistics, a tremendous 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

The Majority Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra