Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can only presume when it comes to trust.

Source: Review Trackers

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

95% Of Unhappy Consumers Will Return To A Business If A Company Deals With Problems Rapidly And Effectively

Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats indicate a company's reputation doesn't impact just the consumers. Prospective employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your clients builds their trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

15% Of People Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential customers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require client reviews. There's no other way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs