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Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics reveal the general popularity of a website can only go so far when it comes to trust.
Source: Review Trackers
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social reviews statistics, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
89% Of Buyers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, most people prefer to read reviews on their mobile devices.
Source: Statista
89% Of Consumers Read A Businesses Responses To Reviews
Not only do a lot of consumers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal
30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews
Keeping in touch with your clients develops trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you might expect, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz