83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to focus on customers' recommendations online.

Source: Statuslabs

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably usually succeed, review websites help make sure of that.

Source: Statuslabs

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking data show people value the opinion of peers more than any other material.

Source: Collective Bias

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a company's reputation doesn't affect simply the consumers. Potential team members also look at scores and read reviews.

Source: Deloitte

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize An Organisation

This stat is one of many that show the importance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your clients happy is more important than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for services with an ideal five star ranking.

Source: Brightlocal

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Consumers Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

89% Of Clients Browse A Companies Reactions To Reviews

Not only do many consumers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Almost a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Many Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall score.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

If A Company Makes An Effort To Resolve Problems Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business

Consumers do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the large bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal