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71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a physician or a legal representative.
Young people (age 18-35) are even more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
95% Of Unhappy Customers Will Return To A Business If A Business Deals With Problems Quickly And Effectively
Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as advice from loved ones.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Consumers Choose To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers visit Yelp monthly. This is as good a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
83% Of Clients Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to pay attention to clients' suggestions online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
Regardless of how attractive your marketing is, you still require customer reviews. There is no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an unassailable effect on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers