Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still need customer reviews. There is no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

If A Company Makes An Effort To Solve Issues Rapidly And Effectively, 95% Of Dissatisfied Clients Will Return To A Business

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

89% Of Individuals Choose To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, folks prefer to read reviews on their cell phones.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Read A Companies Responses To Reviews

Not only do most consumers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

83% Of All Young Clients Were Asked To Post A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of Customers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to focus on customers' recommendations online.

Source: Statuslabs

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Over Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among lots of that show the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for organizations with a best five star score.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias