USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

70% Of Customers Prefer To Discover A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Users Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably typically succeed, review sites help make sure of that.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really use them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need client reviews. There is no way around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Google Accounts For 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Rating

This stat is among many that highlight the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your clients pleased is more important than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with an ideal five star rating.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal