88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your clients establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a doctor or an attorney.

Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the huge bulk of customers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Many Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270 Percent

User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Google Represents 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

If They Were Asked, 77% Of Clients Would Certainly Give A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their decision making process.

Source: Podium

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two thirds of companies have great and awesome scores. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When customers have to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings stats, we discovered that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably usually succeed, review sites help make certain of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc