Due To The Fact That They Want To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.

Review sites are locations that people go to get the truth about a item, business or service . Users come since they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users explain your service or product, the more money you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the huge majority of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Almost a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

95% Of Dissatisfied Customers Will Go Back To A Company If A Business Takes Care Of Issues Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal