63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

15 Percent Of Customers Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective customers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would do it to educate others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

The Typical Review Length Has Become 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have great and awesome scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

83% Of All Younger Customers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

82 Percent Of Customers Visit Review Websites Because They Wish To Acquire A Service Or A Product And Wish To Get The Facts About Business Product Or Services.

Users come since they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel