61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have great and exceptional scores. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really use them.

Although we now know why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

The Majority Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get an idea of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation doesn't affect just the consumers. Potential team members likewise take a look at rankings and read reviews.

Source: Deloitte

82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Wish To Acquire A Service Or A Product And Want To Get The Truth About Business Services And Products.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

72% Of Customers Will Not Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require consumer reviews. There is no way around it. Consumers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective clients will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs