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Software Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the general popularity of a website can just go so far.
Source: Review Trackers
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Typically, 142 million customers check out Yelp every month. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
Most Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Google Accounts For 57.5% Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
Online Item Reviews About An Item Can Improve Its Conversion Rate By An Unprecedented 270%
User review statistics reveal the purchase probability for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read many more reviews to get an idea of how business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their purchasing confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista