88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Choose To Discover A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

Customers Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation doesn't affect simply the clients. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

USA Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

Many Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score actually helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

15% Of People Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of potential customers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

95% Of Disappointed Clients Will Go Back To A Business If A Company Deals With Issues Quickly And Effectively

Consumers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista