Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'very influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Majority Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the significance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your clients pleased is more important than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with a perfect five star rating.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70% Of Customers Prefer To Discover A Business Through Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

74% Of Local Companies Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your clients establishes trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are going to invest more money with a business.

Source: Statuslabs

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those invited, 80% of clients did give a review. In general, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra