Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

82% Of Consumers Visit Review Sites Since They Want To Purchase A Product Or A Service And Want To Get The Truth About Business Products And Services.

Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When consumers need to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review statistics, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as advice from loved ones.

Source: Brightlocal

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of possible consumers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the would-be clients are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

89% Of Consumers Choose To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, consumers prefer to read reviews on their cell phones.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the huge bulk of customers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Clients Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads select to pay attention to customers' suggestions online.

Source: Statuslabs