One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are searching for. Nearly a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

77% Of Customers Would Likely Submit A Review If They Were Asked

More than a 35% would post a review to educate others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the general appeal of a site can only presume when it comes to trust.

Source: Review Trackers