Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Corresponding with your consumers creates trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating really helps your overall rating.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of possible customers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements pick to pay attention to clients' recommendations online.

Source: Statuslabs

83% Of All Younger Buyers Were Asked To Post A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have asked 66% of all clients to give a review on their company.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.

Although we now understand why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider