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If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and rating stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
70 Percent Of Customers Choose To Learn About A Business Through Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
USA Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.
Source: Statista
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews normally bring the exact same weight as guidance from family and friends.
Source: Brightlocal
Online Item Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
89% Of Clients Review A Businesses Feedback To Reviews
Not only do the majority of shoppers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their buying confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista