Customers Could Spend 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The better other users describe your product or service, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients well generally prosper, review sites help make certain of that.

Source: Statuslabs

Just 6% Of Customers Don't Trust Consumer Reviews At All

According to client review statistics, a whopping 19% of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do the majority of customers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

89% Of Individuals Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would post a review to educate others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation doesn't affect simply the customers. Prospective employees also take a look at scores and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra