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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and score stats reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
When consumers need to pick a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated content has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
15% Of Visitors Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of possible clients will not even consider doing business with a company they can't find opinions about.
Source: Statuslabs
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly usually prosper, review websites help make certain of that.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to take note of customers' recommendations online.
Source: Statuslabs
70 Percent Of Customers Choose To Discover A Business Through Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the very same weight as suggestions from family and friends.
Source: Brightlocal
Just 6% Of Consumers Don't Rely On Customer Reviews At All
According to customer review stats, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews initially.
Source: Statista
US Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz