95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now know why consumer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Clients Prefer To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, consumers choose to read reviews on their smart phones.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need consumer reviews. There's no way around it. Customers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To show the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra