Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your clients creates trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may anticipate, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

89% Of Customers Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats indicate a business's reputation does not impact just the clients. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When clients need to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport