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Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an unassailable influence on customers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Instead Of Advertisements
Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
Over Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Buyers Choose To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile internet browser, people today prefer to read reviews on their smart phones.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more genuine which is what the would-be consumers are searching for. Almost a third of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.
Although we now know why consumer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing customers see. Still, users take notice of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Corresponding with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as guidance from friends and family.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a legal representative or a physician.
Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers check out Yelp every month. This is as good a time as any if you have not declared your totally free Yelp business page.
Source: RevLocal
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista