77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your customers creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are ready to spend more cash with a business.

Source: Statuslabs

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Unhappy Customers Will Return To A Business

Customers don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the huge majority of consumers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did submit a review. Overall, companies have asked 66% of all customers to post a review on their company.

Source: Brightlocal

Reviews Shared On Twitter Can Help Improve Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Nearly a third of customers say written reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

89% Of Consumers Review A Businesses Reactions To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics show a company's reputation doesn't affect just the clients. Prospective employees also look at scores and read reviews.

Source: Deloitte

Google Represents 57.5% Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower rating really helps your overall score.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center