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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star score is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of companies have outstanding and awesome scores. Only 5% of businesses have a score below three stars.
Source: Brightlocal
70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read much more reviews to get a clear view of how business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
15 Percent Of Customers Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of possible consumers will not even think about working with a company they can't discover opinions about.
Source: Statuslabs
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Communicating with your clients builds their trust. Even something like responding to their reviews and remarks can make them feel valued.
As you may expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% boost.
Source: RevLocal
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics reveal the basic popularity of a site can just presume when it pertains to trust.
Source: Review Trackers