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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
89% Of Clients Read A Businesses Reactions To Reviews
Not only do a lot of consumers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.
Source: RevLocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'extremely influential'.
To highlight the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a site can only go so far.
Source: Review Trackers
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review statistics clarify that 63% of client reviews go on without a response. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
Regardless of how attractive your marketing is, you still require customer reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Over Half Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Score
This stat is among lots of that show the value of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more crucial than ever.
57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked only for services with a perfect five star ranking.
Source: Brightlocal