70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still require client reviews. There is no way around it. Clients are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your customers establishes trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and score data show people value the opinion of peers more than any other material.

Source: Collective Bias

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as guidance from friends and family.

Source: Brightlocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of companies have exceptional and awesome ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Only 6% Of Consumers Don't Rely On Consumer Reviews At All

According to customer review data, a whopping 19% of customers constantly rely on online reviews and never a buy without checking out reviews initially.

Source: Statista