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Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Considering that the vast bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Product Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270 Percent
User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Nearly a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review statistics reveal the general appeal of a website can just go so far when it pertains to trust.
Source: Review Trackers
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when clients have to choose a solution provider.
Source: DemandGenReport