When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

The Typical Review Length Has Become 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Just 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to client review data, a whopping 19 percent of customers always trust online reviews and never ever a purchase without checking out reviews first.

Source: Statista

Over Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Score

This stat is one of many that highlight the significance of online ratings. Now that news of client fulfillment travels this quick, keeping your customers delighted is more important than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for businesses with a perfect five star ranking.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly pick one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.

Although we now know why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat consumers honorably usually succeed, review websites help ensure of that.

Source: Statuslabs

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

89% Of Clients Review A Businesses Feedback To Reviews

Not only do many individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US consumers consider reviews as 'very influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Over Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews remain without a reply. That's too bad, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as suggestions from friends and family.

Source: Brightlocal