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Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Given that the large bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on consumers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of businesses have excellent and exceptional rankings. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and score data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
Reviews have a massive impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to customer review statistics, a tremendous 19 percent of consumers always rely on online reviews and never ever a purchase without reading reviews first.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You
70% Of Customers Choose To Learn About A Business Through Reviews And Short Articles, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs