Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a company's reputation doesn't affect just the customers. Potential employees also look at rankings and read reviews.

Source: Deloitte

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as suggestions from loved ones.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and great scores. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Nearly a third of customers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online ratings stats, we learnt that a business requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Income

Businesses that treat consumers well typically flourish, review websites help make sure of that.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a doctor or a lawyer.

Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz