83% Of Customers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take notice of clients' recommendations online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of companies have exceptional and awesome scores. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive effect user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

89% Of Clients Want To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, most people prefer to read reviews on their mobile phones.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use An Organisation

This stat is one of numerous that show the significance of online rankings. Now that news of customer satisfaction travels this quick, keeping your consumers pleased is more vital than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a perfect five star rating.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs