Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to take note of customers' suggestions online.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or a lawyer.

Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Corresponding with your customers develops trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Since the large majority of consumers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

89% Of Individuals Choose To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile internet browser, customers choose to read reviews on their cell phones.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings data, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers