Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business.

Source: RevLocal

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews stay without a reaction. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

74 Percent Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings data, we discovered that a company requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There is no way around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

15% Of Buyers Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of potential consumers will not even think about working with a business they can't find opinions about.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone