Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'very influential'.

To show the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and great ratings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Almost a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get an idea of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Majority Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Rating

This stat is among many that highlight the importance of online rankings. Now that news of customer satisfaction travels this quick, keeping your customers delighted is more crucial than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star rating.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs