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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the very same weight as suggestions from family and friends.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
US Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA customers.
Source: Statista
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
Reviews have a massive impact on their decision when customers have to select a service provider.
Source: DemandGenReport
Online Product Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an unassailable impact on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US shoppers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.
Although we now know why customer reviews are so powerful, most businesses apparently don't.
Source: LsaInsider
Google Represents 57.5% Of All Reviews Across The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone