Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick an attorney or a physician.

Younger people (age 18-35) are a lot more likely to employ a professional based on online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the large bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

The Average Review Length Has Become 65% Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings data, we learnt that a company requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to consumer review data, a whopping 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

More Than Half Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista