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61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of businesses have good and outstanding rankings. Only 5% of companies have a rating below three stars.
Source: Brightlocal
89% Of Customers Like To Read Reviews On Their Smartphones
Be it through an app or a mobile internet browser, people young and old choose to read reviews on their mobile phones.
Source: Statista
73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more genuine which is what the prospective consumers are looking for. Practically a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a website can only presume when it comes to trust.
Source: Review Trackers
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews usually bring the very same weight as advice from loved ones.
Source: Brightlocal
67% Of Customers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider
When clients need to choose a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and rating data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an unassailable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Google Represents 57.5% Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
If They Were Asked, 77% Of Customers Would Certainly Post A Review
More than a 35% would leave a review to educate others about their consumer encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other people with their choice making process.
Source: Podium
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Just 6 Percent Of Consumers Don't Trust Client Reviews At All
According to customer review stats, a massive 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal