A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly generally prosper, review websites help make certain of that.

Source: Statuslabs

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or an attorney.

Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable impact on consumers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your consumers develops trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did give a review. In general, companies have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There's no other way around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Google Accounts For 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers