Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

Customers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The better other users describe your product and services, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

The Average Review Word Count Has Become 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

77% Of Customers Would Likely Post A Review If They Were Asked

More than a 35% would submit a review to advise others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

If A Business Makes An Effort To Solve Issues Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Company

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Practically a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista