95% Of Unhappy Consumers Will Return To A Company If A Company Deals With Problems Quickly And Effectively

Clients do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Reviews Posted On Twitter Can Grow Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

82 Percent Of Consumers Visit Review Websites Since They Wish To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services.

Users come since they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your customers creates trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may anticipate, clients who feel this way are ready to invest more cash with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Most Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There is no way around it. Consumers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal