91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a doctor or an attorney.

Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

More Than Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is one of lots of that highlight the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more vital than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with an ideal five star rating.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and great ratings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no way around it. Consumers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase probability for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista