73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are looking for. Nearly a third of customers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need consumer reviews. There's no way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a medical professional.

Younger people (age 18-35) are much more likely to hire a professional based on online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

USA Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly pick one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Generally, 142 million customers visit Yelp each month. This is as great a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Over Half Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Because the vast bulk of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Probably Leave A Review

More than a 35% would do it to inform others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra